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SmartUp – Social Innovation Lab announces a call for engagement of marketing consultant, within the project "Creating an environment that enables the improvement of the quality of teaching and learning through co-creation and innovation," aiming at the development, promotion, and communication for an educational web platform.
The marketing consultant will have a role in building and developing the brand and communication materials needed for the launch of an educational web platform, which will focus on early childhood development, learning through play, and socio-emotional development. The main target groups of this web solution will be:
- children aged 3 to 10 years
- educators (preschool teachers and primary school teachers),
- parents/guardians of children up to 10 years old
This web platform is currently in an advanced stage of development and is expected to be launched around mid-February 2021. The platform will be under the umbrella of innovative solutions by EDUINO, the collective portal, and will offer open resources, activities, video games, and materials to encourage the socio-emotional development of children aged 3 to 10.
The call is open for applications until: 21.12.2020 Start of work engagement: 25.12.2020
What will be the responsibilities of the marketing consultant?
- Development of a marketing plan for the educational website
- Preparation of a plan and preparation of posts for EDUINO social media as the main channel and SmartUp as a secondary, supporting channel for promotion of the mentioned web platform
- Implementation of the social media plan, coordination of external collaborators, coordination with graphic designers and the rest of the team
- Preparation of website text (copyright), based on a predetermined structure and guidelines (based on existing UX & UI and draft first version of the text for the web platform)
- Preparation of communication and crisis plan
- Preparation of a brand booklet for the platform
- Contacting stakeholders for promotion purposes
- Organizing an official event for the platform launch (in cooperation with the technical team for EDUINO webinars)
What are the required skills and qualifications?
- At least three (3) years of work experience in marketing, social media, PR, etc., is mandatory, and experience in brand creation and development is desirable
- Highly developed interpersonal, marketing, and communication skills
- Skill in writing and preparing posts and blogs for digital media and educational web platforms (copywriting)
- Experience working with tools for quick and effective creation such as Canva, Mailchimp, etc.
- Excellent knowledge and use of Microsoft Office suite (Excel, Word, PowerPoint) and related tools for effective work such as Google Drive, Outlook, etc.
- Creativity, proactivity, ability to work in a team, and flexibility
- Maximum dedication and responsibility towards work and meeting deadlines
- Desire to work in a multidisciplinary environment with open, proactive, and dynamic people
- Desire to work in the field of education
- Knowledge of the education sector and/or previous work in marketing with projects related to children, parents, and/or teachers will be considered an advantage
As mentioned above, preference will be given to candidates with proven prior work experience in programmes and/or initiatives in the field of education, especially formal education. Additionally, candidates who are proficient in Albanian and literary Macedonian will have an advantage.
Logistical information related to the work engagement:
- The person is expected to start work from 25.12.2020
- The engagement is concluded through a Contract for engagement with SmartUp for a fixed period, i.e., from 25.12.2020 to 25.02.2021
- The consultancy engagement is based on delivered tasks, not on working hours
- A total of 135,000 MKD (gross) is available for the open position to achieve the goals stated in the announcement
- The weekly working hours are Monday to Friday, with daily recording of completed tasks, with the possibility of agreement and ensuring dynamics for effective delivery by the consultant (flexibility)
- Physical presence is not mandatory due to the nature of the position and the current health situation in the country
More information about the educational platform
The education portal aims to become a collective platform where, together with children, educators, and parents, resources and materials will be created, verified, and published, building a library of digital educational materials in our country. These educational materials will be divided by age categories and application, i.e., for preschool and school education, home conditions with parent/guardian, as well as several prepared digital games and instructions for their installation and play. The materials aim to help encourage learning through play and the development of socio-emotional skills in students both inside and outside formal education.
Part of this portal is the already well-known collective portal EDUINO, available at www.eduino.gov.mk which contains video lectures, resources, games, and educational activities to support the educational process. The library of educational activities on the EDUINO platform includes educational activities intended exclusively for home use, with a parent/guardian.
If you identify with this great vision of ours for the proper growth and development of children and would like to be part of the content development for the EDUINO educational web platform, to contribute to improving education, then we are honored to invite you to join us and be part of the team that brings change!
All interested candidates need to send their CV and motivation letter to info@innovationlab.mk with the note: "Application for marketing consultant." Additionally, we recommend sending a list of reference projects and letters of recommendation.
Application deadline: 21.12.2020, by 17:00. Only shortlisted candidates will be contacted and invited for an interview.
This announcement is part of the project "Creating an environment that enables the improvement of the quality of teaching and learning through co-creation and innovation" #Inno4Edu which is funded by the Government of the United Kingdom through the British Embassy in Skopje, with support from the Ministry of Labor and Social Policy, the Ministry of Education and Science, the Bureau for Education Development and UNICEF. This project is implemented by SmartUp – Social Innovation Lab.
